Life Is Good: The Optimistic Brand
Recently, I had the pleasure of interviewing David Oksman, the Head of Marketing for the Life is good company. Having crossed paths with David before, I knew he was a smart, engaging, and interesting...
View ArticleMcKinsey’s POV on the Digital Consumer Decision Journey
I had the distinct pleasure of interviewing David Edelman, Co-Leader of McKinsey’s Global Digital Marketing Strategy Practice, on my webradio show, MarketEdge. Having worked with Dave long ago, I know...
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The Magnetic Pull of The Apple Store
That giant sucking sound you hear is the credit card being swiped by the handheld device waved by an Apple Store employee. It is effortless, simple, and fast. It almost doesn’t count. Oh wait, it...
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mCommerce vs. eCommerce
Every year for the past five years has been “the year of mobile.” But now, we’re actually seeing material gains occur. And one of the hottest areas of focus is mobile commerce, or mCommerce. Here’s...
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Facebook’s Going To Be Just Fine
It’s been a bit humorous reading posts about the pending decline of Facebook, and all of the issues facing the business model. I get it — it’s the behemoth out there, the big dog doing its own thing,...
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The Changing Face of Events
Still believe that events run the same way they ever have? Here’s an interesting Infographic from EventManagerBlog that shows how social media and technology has dramatically changed the dynamic. For...
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Yup vs. Nope
In the spirit of the Holidays and build-up to the 25th of December, here are musings around 25 things I’ve seen or heard or experienced recently, with a thumbs up vs. thumbs down takeaway. Instagram’s...
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The Holiday Shopping Craziness
Get ready to go shopping. Here are some great factoids from Burst Media about shopping behavior for the Holiday Season.
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Truly Random Thoughts
Random. Love that word, obviously (check out the name of my blog in case you missed the connection.) Here’s a definition from Webster’s: “Proceeding, made, or occurring without definite aim, reason, or...
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